Putney 9th in Home Shopping table

with neighbours in Barnes being the number one hot shoppers

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Analysis released today by Experian®, the global information solutions company, mapping out the UK’s Top 100 home shopping hotspots reveals a stark North/South divide.

Experian’s annual Club Canvasse Report shows that Putney residents spend £97.36 compared to Barnes’ wealthy urbanites who spend £150 a year per head on home shopping for the latest clothing fashions, fine wines and home furnishings.

According to Experian’s consumer classification system, Mosaic UK,these South West shoppers fall into the ‘Cultural Leadership’ group. These people:

· Are primarily well-to-do professionals, living in traditional family units located in the exclusive suburbs of London and large provincial cities

· Are assured, secure and very discriminating – spending their abundant wealth very carefully

· Have little interest in the more brash aspects of contemporary consumer culture, but do spend large sums on goods and services which they perceive as having an understated, classic value

· Do not boast or parade their wealth or their lives

August 31, 2006