Campaign celebrates the UK’s inspirational and multi-achieving female entrepreneurs

Small business campaign f:Entrepreneur has revealed its #ialso100, a collection of 100 female entrepreneurs inspiring their peers and communities through their businesses and wider activities. Included in the list is Rosie Stockley from Putney, who founded Mamawell in 2017.



Rosie founded Mamawell to provide women with the education and insight into their bodies in the pre and postpartum period, and the benefits that exercise can bring, both for strength and energy. After a global career in dance, choreography and teaching, Rosie moved into fitness whilst living in New York and trained at the prestigious Equinox Gym. When Rosie become a mother, she observed the lack of quality information regarding the changes to the body through pregnancy and labour and what this meant for exercise post-baby, and was inspired to help and educate women in this mentally and physically demanding time.

Rosie is a part of the second #ialso100, a campaign born from International Women’s Day 2018. During the event, the phrase used most by the gathered entrepreneurs was “I also…”, with each woman describing their work as being much more than a single-job career and more of a flexible portfolio.

On being listed in the #ialso100, Rosie said: “I am delighted for my work with Mamawell to be recognised along so many other inspiring female entrepreneurs. Running a small business can be quite challenging alone, but being able to link with a larger network like the #ialso cohort will be invaluable. Mamawell has at its core a desire to help all women, particularly those going through motherhood, and to build a community where no-one feels alone – the #ialso campaign perfectly represents this mission.”

Rosie is well known for her holistic and intelligent approach to training the body, and the needs of each woman. She writes extensively, speaks and sits on panels highlighting on the important for fitness for mental health, the benefits of being strong through your pregnancy and thereafter, and how to find balance and energy in our busy lives.

Rosie also connects with women at all stages of their life, not just early days motherhood, to help them find a way to use their bodies to optimise their lives - allowing them to take control, find strength and energy for whatever life throws at them.

The aim of f:Entrepreneur is to showcase multi-achieving women like Rosie in the #ialso100, to provide lessons of challenge and success for all small business founders – both men and women.

The campaign is built around a programme of content, stories and events including roundtables, Q&A sessions and panels as well as larger all-day events throughout the year. This year the campaign will be holding its biggest ever event in London in the week leading up to International Women’s Day.

Now in its fourth year, f:Entrepreneur is run by peak b, a campaigning organisation with a world class track record in conception, management and execution of high-profile, national campaigns particularly in the small business and enterprise sectors.

Both f:Entrepreneur and peak b were founded by Michelle Ovens MBE, who is also director of Small Business Saturday UK and chair of the Small Business Charter. Michelle set up the f:Entrepreneur Campaign, which launched on International Womens Day 2017, because of the growing sense that there should be more recognition for the power women who run so many businesses in the UK.

Michelle said:“I am delighted to reveal f:Entrepreneur’s second annual #ialso100; the trailblazers demonstrating that entrepreneurialism is a space being reinvented by women. The stories of these women are incredibly inspirational and reach outside the traditional bounds of business, including a number of cancer survivors and carers, amongst many other people who do so much more than their day job.

“This is a campaign that highlights the work of incredible women, but it is not only aimed at inspiring other women. This is for men too; showing everyone that even in the toughest situations in life, it is entrepreneurs who are the people that not only survive but thrive, creating purposeful small businesses and supporting their communities every day.”

The f:Entrepreneur 2020 campaign is proudly sponsored by Tide. Tide has made a bold commitment to supporting women in the UK in starting and running their own businesses. They have set themselves a target of helping 100,000+ female-led businesses start out by the end of 2023. For more information, please go to: https://www.tide.co/supporting-women-in-business

January 20, 2020